what we measure

The three numbers behind every result.

Every result 37 Questions produces is made of three parts. None of them mean much on their own. What matters is the distance between the first two.


capacity

What you bring

Curiosity, creativity and connectedness. Not fixed traits, resources you can draw on, that can grow or shrink depending on where you're working.

Curiosity

The instinct to ask, explore and question, rather than settle for what's already known.

Creativity

The willingness to try an idea out loud before it's proven, and stay curious about where it leads.

Connectedness

How safe it feels to be known by the people you work with, not just tolerated by them.


climate

How it's landing

Engagement, job satisfaction and wellbeing, measured as they are today. Not what the culture says it values, what people are actually experiencing.

Engagement

How present and invested someone feels in the work in front of them, day to day.

Job satisfaction

Whether the role, and the way it's set up, actually feels worth doing.

Wellbeing

The underlying state someone's in, mentally and physically, because of how work is affecting them.

missing potential

What it costs

the gap

The distance between capacity and climate. A wide gap usually means real capacity isn't translating into engagement, satisfaction or wellbeing.

where to invest, and how precisely

Two ways to close it, and how to tell which one you need

You hire good people. The real question is whether the workplace lets what they're capable of actually come through.

37 Questions doesn't just report the size of a gap, it points at what's causing it. Sometimes a capacity genuinely needs developing, someone's curiosity, creativity or connectedness hasn't had room to grow yet. More often, the capacity is already there, and it's the climate that isn't making space for it, low engagement, low job satisfaction, or wellbeing under strain.

Knowing which one you're looking at changes what you do next. A people development programme won't fix a climate problem, and a culture initiative won't grow a capacity that was never really there.

And it's rarely the whole picture. Most results point at one climate factor limiting one capacity, not a blanket verdict on the whole team. 37 Questions is built to be that specific.

see it in practice

Where to go next

[ ]  →  [37] questions

37 Questions is a commercial programme built on research into playfulness, adaptability and human thriving at work, carried out by The Playfulness Lab, a UK non-profit.